Children’s book aids anti-bullying campaign
(CNS Local Life): Rudolf discovers the Cayman Islands, the children’s book by local author Paul Schreiner, is again being sold to raise funds for the Family Resource Centre’s (FRC) “Take a Stand Against Bullying” campaign. Sales over the 2015 holiday season, when the Christmas-themed book was launched, raised $2,200 for the FRC initiative, and Schreiner hopes to increase that figure this year.
“Sales exceeded our expectations in our first year,” he said. “Now that the book has been out there in the community and people know what we are all about, the expectation is that we will increase those numbers this time around.”
The book follows Rudolf’s journey to the Cayman Islands when he leaves the North Pole after the other reindeer bully him. As Santa searches for him, Rudolf visits many of Cayman’s attractions.
Charmaine Miller, FRC programme coordinator, said that proceeds from the book in 2015 were a big help to the centre’s programme development efforts.
“It was an honour to have the Family Resource Centre’s efforts recognised by Mr Schreiner and his book,” Miller said. “The funds raised were very helpful in the expansion of our anti-bullying programme. Because of that, we were also able to launch two new programmes this year.”
Local marketing company, Tower, is back on board for the second year to assist with promotions.
“When we find a project like this that is not only fun and creative but rewarding and impactful within the community we jump at the opportunity to work on it,” said Lynne Byles, Tower managing director. “The book stands for something very important and we are proud to be involved in that message.”
Limited supplies of the book are on sale for $15 at AL Thompson’s and Books & Books, and will be available through Christmas.
