CharityDrive gears up for seventh year

| 27/05/2018
CNS Local Life

Participants in the 2017 CharityDrive

(CNS Local Life): The seventh annual Island Heritage CharityDrive will run from Tuesday, 29 May through Thursday, 31 May, with three charities vying to earn a share of the insurance company’s $35,000 donation. The charities selected for this year’s drive are the Special Needs Foundation, the Family Resource Centre and Central Caribbean Marine Institute.

For every driver that goes by the Island Heritage roundabout, the designated charity of the day will receive a $1 donation with another dollar added for every “like” or share on social media, tag #ihcharitydrive2018 in their posts or mention @charitydriveky on Twitter, stated a press release. Social media support could also earn one charity a $5,000 bonus in addition to the $10,000 donation possible from drivers going through the roundabout on its designated day.

Last year’s bonus recipient, CARE, earned a total of $15,000 during CharityDrive. The charity’s directors said in the press release they were “thrilled to be a part of the 2017 CharityDrive and even more humbled to receive the bonus $5,000 for social media support. The funds raised from the unique, fun and brilliant promotion went directly towards our three core programmes including, Awareness, Prevention and Education, by engaging the hearts and minds of the community to make a change for the betterment of all – people and animals alike.”

Through the CharityDrive initiative, Island Heritage has donated more than $200,000 to date. Past participants have included Meals on Wheels, Blue Iguana Recovery Programme, the Cayman Islands Humane Society, Cayman Islands Red Cross, the NCVO, the Cayman National Cultural Foundation, Cayman Islands Crisis Centre, Cayman HospiceCare, Cayman Heart Fund, Kiwanis Club of Grand Cayman, Canine & Feline Friends, Save Our Youth Foundation, Breast Cancer Foundation and Cayman Islands Little League.


Category: Community, Fundraiser, Service Organisations

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