Flow gains broadcast rights to CARIFTA games
(CNS): Flow has signed a partnership with the North American, Central American and Caribbean Athletics Association (NACAC) to be the exclusive broadcast partner and sponsor of the Flow CARIFTA Games. This year, the games, which will be held in Grenada from 26-28 March, will be shown in 10 Flow markets on the brand’s recently launched sports channel, marking the first time the games will be broadcast live in HD across the Caribbean.
With this latest deal, Flow, Cable & Wireless’ consumer brand, adds to a growing line-up of sport partnerships signed over the past year, which includes the CONCACAF 2018 World Cup Qualifiers, Rio 2016 Olympic Games, and the Premier League and Manchester United (starting in the 2016 season).
“We are proud to offer yet another ‘first’ to Caribbean sports fans and more specifically delighted to have this opportunity to air CARIFTA in partnership with NACAC,” said Denise Williams, C&W’s senior vice president of communications.
“Sponsoring and broadcasting these games, is just another way for us to further demonstrate our support for up-and-coming athletes across the region, as well as solidify Flow Sports’ commitment to become the home of sports in the Caribbean.”
“We are pleased to have teamed up with Flow to give the Flow CARIFTA Games the coverage and support it deserves,” said Victor Lopez, president of NACAC. “Now upcoming generations of Caribbean athletes will have an opportunity to shine on an even bigger stage, while their family and friends will have an opportunity to keep up with every bit of the action on Flow Sports as it unfolds. We are truly excited to work alongside Flow and make this the most memorable CARIFTA Games yet.”
Category: Sports
