(CNS Local Life): The Department of Tourism (DoT) is inviting visitors to ‘Dream in Cayman’ with the launch of a new advertising campaign featuring artful images highlighting the natural beauty of the islands. The idea is to set Cayman apart from the “sea of sameness” found in advertisements for other beach destinations, said the DoT.
Among the images created for the campaign are of a woman sitting on the shoulders of a colossal blue iguana as she looks over the sea lit by a full moon, a couple dancing in the Crystal Caves and a woman swimming underwater along a coral reef accompanied by sea turtles.
Minister for Tourism Moses Kirkconnell said the ad campaign “is rooted in the destination’s pristine natural beauty and luxurious reputation, but with a creative twist that gives off the look and vibe of a high-fashion advertisement”.
Created and produced by The Richards Group and photographed by Miss Aniela, with support from local underwater photographer Jason Washington, the campaign launched Monday, 4 March, and will continue on TV, digital media and the DoT’s social channels throughout 2019.
Shot throughout Grand Cayman, Cayman Brac and Little Cayman, the ads feature local models, with Caymanian Sarah McTaggart singing “Beyond the Sea” for the TV commercial.
Calling Cayman “more than a sun and sand destination” and noting the new campaign “captures the spirit of Cayman”, Director of Tourism Rosa Harris said visitors could “create unforgettable memories” here.
“Looking ahead to what we anticipate will be another year of record-breaking arrivals for the Cayman Islands, we are excited to launch our new stylish ad campaign that truly brings our destination to life in a fresh, luxurious and imaginative way, while boasting the diversity of experiences that are unrivalled by any other beach destination,” she said.
Ron Henderson, creative director for The Richards Group, said, “Where else in the world can one dance with stingrays in the morning, meet a blue iguana in the afternoon and feast on five-star cuisine at night? The ‘Dream in Cayman’ campaign was designed to create a place full of whimsy and charm and mystique that feels less like destination advertising and more like a luxury fashion brand.”