CIMPA holds marketing conference

| 03/10/2018
CNS Local Life

The 2018 CIMPA board celebrating the conference

(CNS Local Life): The Cayman Islands Marketing Professionals Association (CIMPA) recently held its fifth annual conference, with this year’s event offering local marketers two full days of workshops, presentations, panel sessions and interactive activities, all focused around the future of marketing and technology. Held 25-26 September and themed “Futurementals: When Fads Become Fundamentals”, the conference began with a full day of small group sessions, stated a CIMPA press release.

Attendees delved into in-depth discussions on and strategic planning for marketing fundamentals such as campaign planning and business-to-business sales and marketing, as well as emerging trends like programmatic and SMS marketing and live video streaming.

On the second day, more than 150 marketers received “inspiring and educational insights from visiting experts from internationally-renowned advertising agencies”, CIMPA said in the release. Attendees heard from both international and local marketers across a variety of industries.

“This year’s conference was reimagined to make it even more inspirational and conducive, to create tangible takeaways and stronger connections for attendees,” said CIMPA chair Catherine Healy in the press release. “The board really enjoyed putting this conference together for our members and the wider marketing community – from building relationships with our amazing speakers, creating our very own ‘CIMPA bot’ with AirVu, partnering with the Grand Cayman Marriott Beach Resort on an ‘experience room’, to creating our own ‘Cards Against Caymanity’, we tried to make it as interesting and fun for our industry peers as possible.”

CIMPA is already gearing up for its next social event, a speed-dating inspired evening set for 1 November where local marketers can meet some of the islands’ not-for-profit organisations and charities thqt need marketing support and advice. “This is what we see as the future of marketing in the Cayman Islands,” added Healy. “Bringing exceptional speakers and training opportunities to our community – and for them to pay it forward in return, sharing their knowledge with those who will benefit the most.”

For more information on the 1 November event or to pre-register email CIMPA

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