DoT targets millennials with trip for travel agents

| 09/01/2017
CNS Local Life

Director of Tourism Rosa Harris (centre) flanked by Tom Ludington of the DoT (left) and Joe Pike of Travel Agent magazine with travel consultants

(CNS Local Life): The Department of Tourism kicked off 2017 hosting a group of millennial-focused travel agents for a familiarisation trip to the Cayman Islands, part of Travel Agent magazine’s “30 Under 30” programme. Nominees for the initiative must be employed at any level as travel consultants and have completed a significant project for their agency. They must also be recognised by their own organisations as emerging leaders.

According to the magazine, the future of the travel industry is in the hands of the next generation of agents, the ones that tweet, share information and post about their adventures through online programmes.

“It is essential to highlight the destination to this important group of young travel professionals so that they have first-hand knowledge about the Cayman Islands,” said Cayman Islands Director of Tourism Rosa Harris. “It is our vision that through the Cayman Islands familiarisation trip that the millennial travel agents will share their experiences and most importantly sell the Cayman Islands to their clients.

“Finally, hosting agents to immerse in the various activities and product offerings allows the destination to create new brand advocates and this programme forms a part of the Department of Tourism’s sales strategy. We look forward to hosting more travel advisors in order to increase brand awareness and vacation bookings.”

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Category: Tourism

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  1. Anonymous says:

    Wasting our money pandering to a forgotten and obsolete occupation. Travel agents became irrelevant and unnecessary at the dawn of the internet age.